Frame's vision is to be a dynamic technology services company, recognised and respected across the Asia-Pacific region.

Frame’s vision is supported by a mission to:

• develop our people’s skills, competence, teamwork and leadership
• develop innovative thinking, techniques, products and solutions
• continually improve our processes and disciplines
• invest in our people, tools and other companies
• build partnerships and be the trusted adviser of technology services for our clients
• contribute to the communities and cultures within which we operate
• be adaptable to changing demands and circumstances
• take strategic risk and learn from our mistakes.

Our mission is reinforced with openness, courtesy, enthusiasm, focus, accountability and purpose—values that are fundamental to Frame’s culture of collaboration, creativity and clarity.

The advantage of clarity is the promise we make to our staff, clients, partners, suppliers and all individuals and businesses with which we deal.

Frame’s promise is based upon delivering services that are high-quality, innovative and adaptable to make technology an effective and efficient tool for business.

Frame aims to bring clarity to the business and technology aspects of information and communications technology solutions and training, as a core objective to achieving our mission.
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Our brand's visual identity is based on clarity, as depicted in our images.

The concept and the logo originate from the method of using hands to frame or focus a scene.