Frame's vision is to be a dynamic technology services company, recognised and respected across the Asia-Pacific region.

Frame’s vision is supported by a mission to:

• develop our people’s skills, competence, teamwork and leadership
• develop innovative thinking, techniques, products and solutions
• continually improve our processes and disciplines
• invest in our people, tools and other companies
• build partnerships and be the trusted adviser of technology services for our clients
• contribute to the communities and cultures within which we operate
• be adaptable to changing demands and circumstances
• take strategic risk and learn from our mistakes.

Our mission is reinforced with openness, courtesy, enthusiasm, focus, accountability and purpose—values that are fundamental to Frame’s culture of collaboration, creativity and clarity.

Collaboration	hhh
Act with openness and courtesy
Fulfil your role to the best of your ability …		share your knowledge, and listen to and learn from others
The only way to get things done is to understand that we are all part of the same team.  You are responsible for specific tasks and we need to be able to trust that everyone is doing what they are meant to be doing.  Having your colleagues' best interests at heart means a successful and happy work environment.  We depend upon each other for our individual, our client, and Frame's success.		You bring unique experiences and skills to Frame, and you will be further trained during your employment with us.  Share your knowledge with others and, in turn, listen to others so that you may learn from them.  This enables us to grow as individuals to the mutual benefit of Frame and our clients.
Creativity
Act with enthusiasm and focus
Be innovative and strive for excellence …		within our framework for continual improvement
You have the freedom to be creative in your role, within the framework of Frame's Business System.  Indeed, you are encouraged to use your ability to explore new ways of contributing to and achieving successful outcomes for Frame and our clients.  Your abilities deserve to be reflected in effective solutions and well presented and well written documentation—Frame won't settle for less.  Frame recognises your achievements.		Our Business System provides the foundation to support you in building successful solutions for our clients.  We learn from our good and bad experiences, and we incorporate this knowledge into our Business System practices and templates.
Clarity
Act with accountability and purpose
Say what you mean …		and mean what you say
You are responsible for the integrity of Frame's brand promise of clarity.  Listen carefully and then express yourself clearly.  Keep it simple.  And only make promises that Frame can keep.		When Frame makes a commitment we stand by it.  Our clients are guaranteed of successful outcomes; so if we make a mistake, we fix it.  Take responsibility for, and make good, your mistakes.

The advantage of clarity is the promise we make to our staff, clients, partners, suppliers and all individuals and businesses with which we deal.

Frame’s promise is based upon delivering services that are high-quality, innovative and adaptable to make technology an effective and efficient tool for business.

Frame aims to bring clarity to the business and technology aspects of information and communications technology solutions and training, as a core objective to achieving our mission.
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Our brand's visual identity is based on clarity, as depicted in our images.

The concept and the logo originate from the method of using hands to frame or focus a scene.