At 11.37 am on 29 September, 1986, the space shuttle Challenger lifted off from Kennedy Space Centre with a crew of five. 73 seconds into its flight, the shuttle broke apart, disintegrating over the Atlantic Ocean off the coast of central Florida.

Do you ever get the feeling it’s all too good to be true?  You know, like those mobile phone plans and how the retailers lure you with catchy deals?  The reality is that, at some point in time, someone has to pay for it.
 

When you hear that an implementation had to be rolled-back, it’s easy to jump to the conclusion that all didn’t go to plan or that a disaster occurred.  In actual fact, it may have been a case of good planning.
 

Telstra is presently advertising on TV, radio and internet that ‘It’s never too late to call your mum’. The power of this message about verbal communication isn’t that obvious until you consider the alternatives. Can you imagine the copy saying ‘It’s never too late to email your mum’?  Somehow, it doesn’t have the same impact.