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Framing iT
BY Mark Scott ON Thursday, 20 January 2011

It's your brand and you love it! 

The designers presented you with a fantastic concept, a great logo, key messaging, typefaces and colours. With any luck, they also gave you guidelines about how to use the brand in your written communication.
 
So, how well does your brand's design translate into usable templates?
 
After all, templates are the best way to control your written communication and ensure its consistency.

BY Mark Scott ON Thursday, 4 November 2010

Hammers. They're pretty straightforward to use. 

But have you watched someone adept at using them, like a carpenter? They know how to use this simplest of tools in a way that I can't. And a hammer only does two things: puts in nails and takes them out.

So where does that leave us using complex tools? Say, business productivity tools?
 
BY Mark Scott ON Wednesday, 8 July 2009

MS Word templates.  Do you use them?

When I say ‘template’, I don’t mean a single-paged document with a few headings that you have to try and craft a report from.

I mean a multi-paged fully-branded document based on a company-wide style sheet.  And I mean a structured document with standard headers, footers, sections, headings, and lots of instructions to explain what’s expected of the author.

So, why bother with templates like that?

          
 
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