Our brand commitment
The advantage of clarity is the promise we make to our staff, clients, partners, suppliers and all individuals and businesses we deal with.

We aim to bring clarity to the business and technical aspects of ICT services, solutions and products, as a core objective to achieving our mission.
Our vision
… is to play a leading role in helping businesses deal with and capitalise on ICT and digital transformation.
Our mission
Frame’s mission is to continually build the capability and know-how for us to assist others to transform their business with the use of technology.
In particular, we aim to be a thought leader and integrator-of-choice in helping businesses to:
- deal with digital disruption and capitalise on the opportunities it presents
- build value through the insight of big data and analytics
- unlock the value of technology.
Our guiding principles
Underpinning our vision and mission are guiding principles by which we will:
- develop our people’s skills, competence, teamwork and leadership
- foster innovative thinking, techniques, products and solutions
- continually improve our processes and disciplines
- build partnerships
- be the trusted adviser of business technology services for our clients
- contribute to the communities and cultures within which we operate
- be adaptable to changing demands and circumstances
- take strategic risk
- learn from our mistakes.