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5 must-read articles about digital transformation

Written by Monique McIntosh

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‘Digital transformation’ is on everyone’s lips.

But how can you make sense of all the information that’s available?

Here’s some interesting articles, from different perspectives, to help you focus on what matters.

1. Want to master digital transformation? Stop thinking about your own problems

Former Lonely Planet executive, Gus Balbontin, calls on organisations to put the spotlight on the customer, not their own internal systems.

Read the article

2. Nine questions to help you get your digital transformation right

Becoming a digital organisation requires fundamentally changing how you do business.  Answering these nine questions can help break through the inevitable barriers.

Read the article

3. Who should lead your digital transformation? The CEO, CIO or CMO

This article from Harvard Business Review explores the question: how do you find this digital leadership?

Read the article

4. Digital Transformation: Becoming a ‘Forgetting Organisation’

Many companies today are in various stages of digital transformation. But true digital transformation requires the courage to challenge entrenched beliefs within one’s organisation. A company that wishes to stay one step ahead of competitors must learn to identify and question these entrenched ‘facts’, and discover how technology can disrupt them.

Read the article

5. Delivering Great Business Ideas through Digital, Minus the Disappointment

Despite the increase in digital marketing and transformation budgets, the execution of digital projects remains a struggle for businesses.

Discerning Digital MD of Discerning Digital in the UK, Richard Lucas gives his opinion on why this is, and what you can do differently to deliver your next great business idea through digital.

Read the article

About Monique McIntosh

Monique is accomplished in strategy development and implementation, business transformation, performance improvement and operations management.

Specialising in building value and managing risk for shareholders, stakeholders, customers and the community, Monique is an engaging leader; strategic, collaborative and pragmatic in delivering results.

Read more articles by Monique McIntosh.

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